Organizing the functional work of the department, building processes and planning deadlines. Development of plans, development and implementation of a product category development strategy. Developing a marketing plan, participating in the development of strategic goals and operational marketing plans, defining a positioning strategy, a product category promotion concept, and implementing a sales strategy in the category. Supervising the development of visual product branding. Managing and coordinating interactions with cross-functional departments (supply, brand marketing, logistics, production, technology, sales, analytics). Guaranteeing the achievement of high commercial results of the category (calculation of cost, marginality, profit). Cost and margin optimization. New Product Development (NPD).

Leading new product launch projects (NPD and R&D)

Development of new products - NPD

Audit and investment expertise of applications (set of documents) for further tenders (44 и 223 federal laws). Examination of advertising campaigns (TV, press, Outdoor, Online, Offline and etc), PR events, exhibitions (local and abroad), celebrations, concerts, researches, labor costs, MRR, ROI, LTV, cost per contact, price management, average bill, churn rate, CRM and etc. Financial analysis of www.zakupki.gov.ru

Development product lines: new products for children and new year collections (own products and lisenses). Participation in recipe development, development ideas for new products and lines, packaging, product names, slogans, price management and etc. Market research: main competitors, products, tastes, lines, prices, packaging, special propositions, best experiencies and etc. Development of Marketing and Communication strategy (short-term and long-term) for the development of categories, brand group, CTM. Brand portfolio management: projects development and launch of new products, assortment optimization. Consolidate stratagy and manage it's implementation. Develop pricing for current assortment and new products. Manage development and launch on new products (NPD). Business performance analysis: p & l, sales volume, market share, brand health, competitive environment analysis. Develope and implement media compaings and trand marketing activities. Define and implement PR activities, events, on-line activities. Training and coaching subordinates. Management of the budget. Conduct marketing research. Project reporting. Development business unit.

Marketing Plan and Marketing Strategy Development to increase the number of leads and qualitative visits Business Development and private labels development Management portfolio assortment, profitability, suppliers, support materials Market analysis, continuously monitoring of market trends, development of private labels and licensing categories Development and supervise on-line and off-line marketing campains, lead generation, mass media, outdoor, print, indoor promotions, events, websites, e-commerce (lead generation, social media, SEO, e-mail marketing, CRM, games applications, contents, Google Analytics, Yandex Metrix, context and targeted advertising). Development online shop. Plan and administer the firm’s Marketing Operations budget, full reporting, analysis Administer P&L products budgets Develop and execute visual designs and solutions Manage marketing suppliers Oversee business development activities Oversee corporate communications activities Develop and administer marketing database Manage a team in-house and work with third party suppliers Develop business unit

Strategy development, integration of company strategies on the market, business and market development, brands positioning, pricing, forecasting Develop, support and execute marketing plans in alliance with exclusive distributors Managing all advertising and BTL activities related to the brands managed, media planning and execution Measure A&P investments and consequent returns according to internal KPIs, Effectively manage multi brand portfolio to achieve Management Profit and Economic Profit Brand building, developments, product launches, product re-launches New Product Development, market research, package development, communication platform, trade marketing activities, ATL and BTL activities Developing consumer and trade promotions, POSM, premiums and trade channel support material creative development Achieving brand volume, share, profit and specific consumer measurement objectives Commissioning and analyzing qualitative and quantitative market research, Training and coaching subordinates

Marketing strategy development (short and long terms)and its implementation for Russia and CIS Strategic and tactical planning for brands Brand management of analysis for each brand New lines selection Price positioning Development and implementation of marketing mix: ATL, BTL, Trade Marketing, PR, events and E-Commerce Project Management Budgeting Sales planning Results monitoring and analysis of effectiveness Report to headquarter Managing group team

Developing for the brand portfolio: strategy/adaptation/adherence, actionable marketing plans for implementation, as well as action oriented ideas (including new products). Determination of assortment, pricing, positioning, adaptation of packaging and products. Drive all activities: ATL, BTL, Trade Marketing, PR and events. Development products training programs for all clients and train shop assistants. Budgeting. Situation analysis of Russian market. Supervision and control of distribution. Initiating and coordinating the necessary market research tests and interpret qualitative and quantitative results. Cooperating with the appropriate internal staff to guide and safeguard the effective and efficient implementation of brand plans, promotion, special events and advertising programs. Continuously observing and analyzing competitive advertising, promotion strategies, and implementation methods. Share the information with appropriate Company staff. Participates in Sales & Operations Planning process.

Planning and Promotion of the company's private labels. Assortment, pricing, positioning, budgeting, development of advertising concepts, development of creative concepts. Communicating brand strategies and plans to the relevant agencies and supervising the agencies to ensure the most efficient service within the framework of their contracts (to create advertising concept, ATL and BTL concepts) Strategy development to promote private labels. Business development of key-clients to achieve strategic growth. Development and implementation of trade marketing activities for Moscow and regions. Development and implementation of consumer campaigns. Efficacy assessment of BTL campaigns. Research implementation Budgeting (annual, quarter, monthly basis)

Launch of new product. Brand Development: development of new products and packaging, create and develop brand portfolio of products, price policy, development of brand creative concept. Short term and long term business planning. Budgeting, situation analysis of Russian and International markets. Analysis of competitive environment Develop and maintenance of brand book Strategic and tactical planning and program implementation on the basis of market research data. Development and implementation of ATL and BTL campaigns. Monitoring the implementation of the media and advertising plans for the brands: guiding and controlling the agencies to maximize the effectiveness of the company’s strategies. Setting targets with the departments that participate in the brand launch (PR, trade marketing, HoReCa, off-trade and BTL) Preparation of monthly and annual reporting Planning and control of production KPI. Developing brand P&L parameters to ensure optimum volume and profit on new product launches. Responsibility for the sales numbers and product profitability Sales planning Setting merchandising targets, designing plannograms

Project to launch Italian products

Situation analysis of the market, strategic and tactical planning Marketing control over the brand promotion on the market to achieve short term and long term objectives (complex research of the market, market share, sales volume, sales channels, strategic positioning, segmentation, target audience, brand awareness, consumer loyalty to the brand, consumer perception of the brand, assortment planning and etc.) Planning and implementation of ATL, PR and BTL Planning and control of ATL and BTL budgets Participation in research and brand book development Packaging development Development and implementation of advertising campaigns for Оff-trade and On-trade channels (HoReCa), Promotion campaign analysis: assessment of brand profitability, search for new ways to enhance the brand position on the market. Marketing research (loyalty, packaging and image) Analytical work AC Nielsen Experience in launching the new brand on the Russian market

Development and implementation of brand plans. Strategy development, brand and promotion plan development (quarter planning), budgeting. Planing and implementation of ATL and BTL campaigns Developnment of local media strategy Launch of the new product Control of ATL and BTL expenses Development and implementation of consumer campaigns achieving the targets related to the sales volume, market share, profitability etc. Managing the execution of projects: development of advertising reels, media planning, consumer campaign development, development of POS materials Analytical work AC Nielsen, internal statistics, competitive activity

Development and production of POS materials Development of trade programs for key customers and direct sales department Organization and participation in exhibitions, organization and participation in events and PR activities Analysis of the market

International Economic

Cybernatics/computers and computer networks